Glossary of Terms – A

At-Home Testing:
The survey taker it given a product to take home with them for normal use for a certain period of time. Once the time period is up them the survey taker is to give their feed back on the item.

Active Buyer:
An active buyer is some who has recently and repeatedly purchased the particular product in question in the past.

Ad Blocker:
These are programs built into internet browsers and are designed to stop websites from introducing advertising pages onto ones screen while that are browsing a site. The negative side to Ad blockers though is that they will often stop the appearance of useful information presented to internet users.

Ad Hoc Surveys:
Ad Hoc Surveys are surveys offered only to people who have never previously been in contact with the market search company. The surveys have a very specific audience in mind.

Affective Component of Attitudes:
How accurate an particular advertising campaign is, can be largely based on the immediate emotional responses of is target audience. The effective component of attitudes refers to the emotional responses directly attached to an attitude.

Affiliate Marketing:
This is a type of marketing online where the advertiser is given a commission on the amount of sales that they make though their website for their vendors. The more finer details on how this works is based upon the agreement between the two parties involved.

Affinity Marketing:
Affinity marketing is based on using the customers buying patterns, behaviors and trends and target marketing directly into that trend.

Allowable Sampling Error:
This is the margin of error allowed in a particular test subject. This is usually taken into account for human and environmental error.